Don’t Think Twice, Think Lactaid

To reach a new target audience of Symptom Sufferers (you know, those people who don’t actually think they are lactose intolerant and put up with the heinous side effects), we created a campaign that hinged on the moment of indecision.

Do I partake in this delicious dairy treat and risk running to the bathroom immediately, or do I politely decline? Well, luckily now you don’t have to think twice. Just think Lactaid.