Messi x 644

🏆 2021 Cannes Lions — Silver in Entertainment Lion for Sport || 6 Shortlists

🏆 2021 The One Show — Bronze in Social Media and Merit in Real-Time Response

🏆 2021 Shorty Awards — Best in Wine, Beer & Spirits

🏆 2021 Shorty Awards — Best in Sports

After a week of speculation, Lionel Messi announced he would be staying at FC Barcelona for at least
one more season, triggering one of the biggest social media moments in football history.

Within 48 hours, we used Messi’s new partnership to craft a uniquely-Messi response to the flurry of pundit
opinions: they say a lot about Lionel Messi, and in return, he prefers to let his actions speak for themselves.

We then continued riding the momentum of Messi’s announcement up until his record breaking
644th goal — letting the world know that Messi truly is the King.

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